Contrary to popular belief, there is no secret code to ensure your website comes up at the top of search results and no fool-proof plan to driving traffic to your site. Anyone who tells you differently is trying to sell you something – literally. The only secret in effective and successful search engine optimization is that it takes a lot of careful, thoughtful, serious work. Why? Because it’s not just about a few keywords. And it’s not just about your website. It’s not even about your competition. So what is it about?
Making the Most of Your Website
Every website has a thousand nooks, crannies, doo-hickies and whatchmacallits that can be tweaked to the betterment of your search engine reputation. They all have proper names of course -- meta data, alt text, inbound links, H-tags, so on and so forth, but don't let that scare you. We know where to find them and how to utilize them to their best advantage.
Exercise Your Website's Options
Every Sounds Essential search engine optimization plan is customized based on the client’s needs, taking into account such variables as available in-house resources and budgetary restrictions. We can put together a single SEO package or bundle it together as part of a larger search engine marketing strategy that includes best optimization practices in keyword research and selection, meta tag development and implementation, and optimzed content creation and dissemination for:
- web pages
- social media pages
- press releases
- white papers & e-books
- other promotional outlets