On: Websites

News & Information from the World of Website Development

It's a wild wild world out there on the internet and you could easily take a wrong turn. Here you'll find useful tips, tutorials, news and niceties related to website design, development, maintenance and more.

01
September
2014

Buzzword Responsive: Website Designs for Every Device

Buzzword Responsive: Website Designs for Every Device

From desktops and laptops to smartphones, tablets and e-readers, how can you be sure your company’s website meets the sophisticated demands of an incredibly mobile society? Think responsively; build responsive.

 

Categories: On: Websites

01
August
2014

FAQs of Optimized Landing Pages & Their Role in Successful Email Marketing

FAQs of Optimized Landing Pages & Their Role in Successful Email Marketing

The goal of every email marketing campaign is to encourage your list recipients to action – whether that’s buying a product you sell, engaging your company for a service it provides, registering for an event or sweepstakes, or any other action that might be valuable to your business. Many if not almost all of these actions require getting people out of their inbox and on to your website. An optimized landing page creates a seamless transition from email to action, ensuring your email marketing is as effective as it can be. Below are some frequently asked questions about landing pages and an introduction to strategies for successfully optimizing them to meet your marketing goals and objectives.

 

Categories: Marketing Mojo, On: Websites

23
May
2014

What Bounce Rates Tell You About Your Website

What Bounce Rates Tell You About Your Website

 

Boing, boing, boing…. No, that’s not a kangaroo hopping across your monitor. It’s the sound of people leaping from your website immediately upon landing. In more formal parlance, it’s known as a bounce rate. In technical terms, a bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website.

What does this mean in the grand scheme of things?

 

 

Categories: On: Websites

09
January
2014

To WYSIWYG or Not to WYSIWYG

Is What You See Really What You Get (WYSIWYG)?

To WYSIWYG or Not to WYSIWYG

Welcome to Sounds Essential! It’s our very first post on our brand new website. If you’re reading this, you will one day be able to lord it over your friends, saying things like, “Well, yeah, you know them now, but I’ve been hip to the scene from day one.” (Okay, so maybe you won’t ever say that, but a website and its blog can dream, can’t they?) But enough fiffle-faffle. Let’s get down to business...

Categories: On: Websites

Client Testimonials

  • Between their exceptional level of service and versatility of skill, Sounds Essential is my first stop for anything from IT to creative... and they're my favorite partner, hands down.

    Leah G. Fallon, Owner
    Eleven Eleven Creative
  • Duncan is very honest and transparent, and the quality of work has been amazing!! He is also very good at explaining to a lay person such as my self what, how, and why of it all, which I learned a lot from. Would hire again in a heart beat.

    Charles Dwan
    Owner, Chef's Trading
  • Sounds Essential has been instrumental in helping modernize the Chamber’s IT infrastructure. They have been highly responsive and committed to finding solutions that work for us. Our office certainly runs more efficiently and effectively because of their help.

    Stephanie Edwards
    Exec. Dir., Cashiers Area Chamber of Commerce
  • Sounds Essential were very responsive, everything works and it saved me time and the headaches of navigating the process myself. I've been back to them since and again received stellar advice and service.

    Lisa Kulujian
    Sapphire, NC
  • Duncan has been an AWESOME example of professionalism and service. Despite the time differences, he has been very quick to respond to the requests and has been very thorough, giving his time through Skype/shared screen, to fully understand the project. Bridging the gap between a customer's requests and the technical specifications is not always an easy task, but he was patient, knowledgeable and very helpful indeed. I would recommend him very highly.

    Nik Bishop
    Bishop MacKenzie Int'l School
  • Sounds Essential has become one of the greatest assets to our business and I am very happy with the continued excellent service they have provided.

    Capt. Tim O'Brien
    Blue Ridge Public Safety

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