On: Websites

News & Information from the World of Website Development

It's a wild wild world out there on the internet and you could easily take a wrong turn. Here you'll find useful tips, tutorials, news and niceties related to website design, development, maintenance and more.

01
September
2014

Buzzword Responsive: Website Designs for Every Device

Buzzword Responsive: Website Designs for Every Device

From desktops and laptops to smartphones, tablets and e-readers, how can you be sure your company’s website meets the sophisticated demands of an incredibly mobile society? Think responsively; build responsive.

 

Categories: On: Websites

01
August
2014

FAQs of Optimized Landing Pages & Their Role in Successful Email Marketing

FAQs of Optimized Landing Pages & Their Role in Successful Email Marketing

The goal of every email marketing campaign is to encourage your list recipients to action – whether that’s buying a product you sell, engaging your company for a service it provides, registering for an event or sweepstakes, or any other action that might be valuable to your business. Many if not almost all of these actions require getting people out of their inbox and on to your website. An optimized landing page creates a seamless transition from email to action, ensuring your email marketing is as effective as it can be. Below are some frequently asked questions about landing pages and an introduction to strategies for successfully optimizing them to meet your marketing goals and objectives.

 

Categories: Marketing Mojo, On: Websites

23
May
2014

What Bounce Rates Tell You About Your Website

What Bounce Rates Tell You About Your Website

 

Boing, boing, boing…. No, that’s not a kangaroo hopping across your monitor. It’s the sound of people leaping from your website immediately upon landing. In more formal parlance, it’s known as a bounce rate. In technical terms, a bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website.

What does this mean in the grand scheme of things?

 

 

Categories: On: Websites

09
January
2014

To WYSIWYG or Not to WYSIWYG

Is What You See Really What You Get (WYSIWYG)?

To WYSIWYG or Not to WYSIWYG

Welcome to Sounds Essential! It’s our very first post on our brand new website. If you’re reading this, you will one day be able to lord it over your friends, saying things like, “Well, yeah, you know them now, but I’ve been hip to the scene from day one.” (Okay, so maybe you won’t ever say that, but a website and its blog can dream, can’t they?) But enough fiffle-faffle. Let’s get down to business...

Categories: On: Websites

Client Testimonials

  • Sounds Essential is a trusted partner on several demanding and highly complex development projects. Their technical skills, creativity, and most importantly, their grasp of our business needs has helped our company deliver sophisticated solutions to our (very happy) clients. Even when projects reach the "intense" stage, we really enjoy working with Sounds Essential.

    Pam Henry, Managing Partner
    Digital Spark LLC
  • Sounds Essential worked with our staff last year to create the first digital plant database in our organization’s history. This milestone not only benefits the day to day work flow of our organization, it creates the opportunity for us to share our data with others worldwide. Due to our niche high elevation ecosystems, we can share valuable insight about native plant communities and how they are adapting to climate change. Without the help from SE and funding from Stanley Smith Horticultural Trust this project would still be in conception. Working with SE made the development and implementation a pleasure for us gardeners.

    Kelly Holdbrooks, Exec. Director
    Southern Highlands Reserve
  • Sounds Essential is the best! Our company website and database are essential parts of our business. The website and database give us the professional look of who we are while also making our work flow so much easier! We highly recommend Sounds Essential.

    Charles Dwan, Owner
    Chefs Trading
  • Sounds Essential's team is the perfect combination of creativity, aesthetic vision, and technical expertise which enables them to provide innovative products. They are always responsive with questions, issues, and technical support and as the technology changes they adapt accordingly. We highly recommend Sounds Essential and they are indeed ‘essential’ to our business model.

    Wesley Wofford, Owner
    Wofford Sculpture Studio
  • Sounds Essential was a pleasure to work with from start to finish. With their guidance, we were able to update our website quickly and present a more polished and modern interface for our church. The documentation provided was clear and easy to follow, and they have been quick to respond to any questions.

    Kirsten Huscusson, Parish Administrator
    Church of the Incarnation
  • Between their exceptional level of service and versatility of skill, Sounds Essential is my first stop for anything from IT to creative... and they're my favorite partner, hands down.

    Leah G. Fallon, Owner
    Eleven Eleven Creative

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