Marketing Mojo

Backing Up Your Business with Marketing Brains and Brawn

From tips on developing your brand to the latest social media networks to make noise, Sounds Essential will help you find your Marketing Mojo, or get back if you've lost it.

01
August
2014

FAQs of Optimized Landing Pages & Their Role in Successful Email Marketing

FAQs of Optimized Landing Pages & Their Role in Successful Email Marketing

The goal of every email marketing campaign is to encourage your list recipients to action – whether that’s buying a product you sell, engaging your company for a service it provides, registering for an event or sweepstakes, or any other action that might be valuable to your business. Many if not almost all of these actions require getting people out of their inbox and on to your website. An optimized landing page creates a seamless transition from email to action, ensuring your email marketing is as effective as it can be. Below are some frequently asked questions about landing pages and an introduction to strategies for successfully optimizing them to meet your marketing goals and objectives.

 

Categories: Marketing Mojo, On: Websites

01
July
2014

Email Marketing: How To Write Engaging Emails Even When You’re Just Selling Something

Email Marketing: How To Write Engaging Emails Even When You’re Just Selling Something

In the last installment of our on-going email marketing series, we discussed the art of crafting quality email subject lines and other elements that convince people to open your emails. Which is all well and good for the first, second or even third email you send. But what about 6 weeks from now? 6 months? A year? How do you write engaging emails that people want to read and which keep them coming back for more?

 

Categories: Marketing Mojo

09
June
2014

Modern Email Marketing: 8 Tips for Getting Your Emails Opened

Modern Email Marketing: 8 Tips for Getting Your Emails Opened

Email marketing suffers from a lot of misconceptions, the largest of which is that email no longer works in generating sales, converting leads, increasing website traffic or any of the other metrics that designate a successful email marketing campaign. That’s hard to believe when 66% of in-house marketers rate email as having an “excellent” or “good” ROI. The more likely explanation? If you’re not seeing the benefits of email marketing, then you might not be doing it right. Here are some tips for improving email performance at that first crucial step: getting your emails opened.

 

Categories: Marketing Mojo

01
May
2014

Closed-Loop Marketing & Analytics

How to Close the Loop for Optimal Marketing Performance

Closed-Loop Marketing & Analytics

 

Closed-Loop Marketing. It’s a buzzword hot on everyone’s lips these days. Even the grammarians who note its proper usage of the hyphenated adjective. So what exactly is it and how do you get it? We’re glad you asked.

 

Categories: Marketing Mojo

22
April
2014

Modern Email Marketing: Anatomy of an Email

Modern Email Marketing: Anatomy of an Email

 

We all know how important it is to have a strong foundation on which to build or expand. That’s why we often talk about a house having good bones, or why we stress the importance of humans having strong, healthy bones. Your emails are exactly the same. If you build your emails from the ground up with a strong foundation, your email will be less likely to break or come tumbling down around you.

 

Categories: Marketing Mojo

15
April
2014

Step Into My InBox: An Introduction to Modern Email Marketing

Step Into My InBox: An Introduction to Modern Email Marketing

Email marketing sometimes gets a bad rap. In this age of social media and peer review, some even argue that email marketing is an outmoded means of getting the message out. Much of that, though, is bellyaching for the sake of bellyaching. Email marketing is as prevalent as ever and there’s measurable evidence that its effectiveness has never been greater. What’s challenging is learning to harness its power and transform it into quantifiable success.

 

Categories: Marketing Mojo

07
April
2014

Welcome to the Twitter Dome Week 2: Getting YouOnTwitter®*

Welcome to the Twitter Dome Week 2: Getting YouOnTwitter®*

 

 

Twitter is the one social network that Abraham Lincoln predicted seems to confound the largest number of people most of the time. Pinterest they can literally see, LinkedIn is basically an office function where you need to be a go-getter while minding your Ps and Qs, and Facebook’s so commonplace that even your Grandma is doing it. But Twitter? Bring it up in conversation, particularly conversations about using the micro-blogging social network in a business capacity, and it’s all hands in the air, spaghetti against the wall, or in with the towels. But it doesn’t have to be that way.

 

Categories: Marketing Mojo

01
April
2014

Welcome to the Twitter Dome

Or an Introduction to Twitter

Welcome to the Twitter Dome

 

 

“Twitter is my bar. I sit at the counter and listen to the conversations, starting others, feeling the atmosphere.” -- Paulo Coelho

 

Categories: Marketing Mojo

01
February
2014

Mobile Email Marketing: A Look Back at 2013

Mobile Email Marketing: A Look Back at 2013

To all those who murmur of email’s demise and all the marketers who claim email marketing can’t hold a candle to social, 2013 would kindly like to disagree with you. The year’s overall numbers have come in and the numbers don’t lie: email marketing is alive and well, thanks in large part to the continually growing prevalence of smart phones. As the general public comes to rely more and more on their mobile devices, it puts the onus on marketers to think conscientiously and strategically about their email marketing strategy. Let’s take a look at the evidence.

 

Categories: Marketing Mojo

28
January
2014

Best Practices for Building & Maintaining a Successful LinkedIn Profile

Best Practices for Building & Maintaining a Successful LinkedIn Profile

 

You know that old saying about never getting a second chance to make a first impression? It is absolutely true when it comes to social media profiles and business pages. Whether you’re using LinkedIn for personal or business use, your profile or business page will most likely be the first introduction a connection, client or job recruiter has to you or your company.

Categories: Marketing Mojo

14
January
2014

Social Networking for Businesses, Professionals and Career-Minded People

An Introduction to LinkedIn

Social Networking for Businesses, Professionals and Career-Minded People

The landscape of social media is a crowded one, but each social network has its own personality and performs its own functions. LinkedIn is no different. In this introduction to LinkedIn, we’ll take a look at the self-proclaimed “world’s largest professional network.”

 

Categories: Marketing Mojo

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    Leah G. Fallon, Owner
    Eleven Eleven Creative
  • Duncan is very honest and transparent, and the quality of work has been amazing!! He is also very good at explaining to a lay person such as my self what, how, and why of it all, which I learned a lot from. Would hire again in a heart beat.

    Charles Dwan
    Owner, Chef's Trading
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    Stephanie Edwards
    Exec. Dir., Cashiers Area Chamber of Commerce
  • Sounds Essential were very responsive, everything works and it saved me time and the headaches of navigating the process myself. I've been back to them since and again received stellar advice and service.

    Lisa Kulujian
    Sapphire, NC
  • Duncan has been an AWESOME example of professionalism and service. Despite the time differences, he has been very quick to respond to the requests and has been very thorough, giving his time through Skype/shared screen, to fully understand the project. Bridging the gap between a customer's requests and the technical specifications is not always an easy task, but he was patient, knowledgeable and very helpful indeed. I would recommend him very highly.

    Nik Bishop
    Bishop MacKenzie Int'l School
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    Blue Ridge Public Safety

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