Email marketing sometimes gets a bad rap. In this age of social media and peer review, some even argue that email marketing is an outmoded means of getting the message out. Much of that, though, is bellyaching for the sake of bellyaching. Email marketing is as prevalent as ever and there’s measurable evidence that its effectiveness has never been greater. In fact, 77% of consumers prefer to receive marketing communications through email, according to a recent study. What’s challenging is learning to harness its power and transform it into quantifiable success.
Communicate More Efficiently
At Sounds Essential, our email marketing services have been designed specifically with an eye toward helping your business streamline and automate the process of sending email. We also believe strongly in being able to justify the time, money and energy spent in email marketing by having quantifiable data about what's working and what's not. That's why we offer full conversion and email tracking to ensure you know whether or not you're getting a return on your investment.
Communicate More Effectively
We can help you design fully branded email templates for daily, weekly or monthly sending and help you set up and segment your lists for targeted campaigns. Not sure why one email got more opens than another while a third yielded the most traffic to your website? We can set up and deploy A/B Split testing to determine which element made your email a success and which made those on your list run for the "Unsubscribe" button.
We're fluent in the services and functionality of many email marketing platforms, including Mail Chimp, Constant Contact, Vertical Response, Mad Mimi and others. We can offer fully managed options on any of these providers, or work with you or your staff to better familiarize yourself with them until you become masters over your own domain.